MMM (Marketing Mix) Module¶
Mmm
| Model | Layer | Description |
|---|---|---|
int_execution_mmm_controls_weekly | Intermediate | Long-form weekly MMM control variables (macro / seasonality / |
| operational signals the regression conditions on but do... | ||
int_execution_mmm_kpis_weekly | Intermediate | Long-form weekly KPI registry for the Marketing Mix Modeling (MMM) |
pipeline. One row per (week, kpi_name) on a co... | ||
int_execution_mmm_media_weekly | Intermediate | Long-form weekly MMM media (incentive / reward / outlay) registry. |
One row per (week, media_name) on the same con... | ||
fct_execution_mmm_baseline_latest | Fact | Per-(KPI, media) baseline KPI: the median KPI value during weeks |
| where the media's adstocked spend sits in the bottom... | ||
fct_execution_mmm_collinearity_latest | Fact | Pairwise Pearson correlation matrix between MMM media columns |
| computed over the last 730 days of `fct_execution_mmm_s... | ||
fct_execution_mmm_spine_weekly | Fact | MMM weekly spine — wide pivot of int_execution_mmm_kpis_weekly, |
int_execution_mmm_media_weekly, and `int_executio... | ||
api_execution_mmm_spine_weekly | API | API view passthrough over fct_execution_mmm_spine_weekly. Tier1 |
endpoint (api:mmm_spine_weekly), requires `X-API-... |